How we handle your personal information

This Privacy Policy applies to personal data collected through shadedcanvas.co.uk, including the main website, the UK property investment landing page, email enquiries, and any related call-booking or follow-up activity connected to the Site.

It covers information you give us directly, information created when we communicate with you, and information collected automatically through cookies, pixels, analytics, and similar technologies.

Shaded Canvas is a boutique capital-introduction business that helps professionals and investors explore asset-backed and alternative income opportunities, including UK property and other vetted opportunities described on the Site.

For the purposes of UK data protection law, Shaded Canvas is the controller of the personal data described in this policy unless a separate privacy notice from a third-party provider clearly says otherwise.

You can contact us about privacy matters at [email protected].

Depending on how you interact with us, we may collect:

• your name, email address, phone number, and any other contact details you choose to share;
• the contents of your enquiry, including subject lines, messages, notes from calls, and supporting information you send to us;
• information about your goals, capital range, timing, market interests, risk considerations, or preferred opportunity type if you choose to discuss those matters with us;
• appointment or scheduling information when you book or request a call through linked tools;
• technical and usage information such as IP address, browser type, device type, approximate location, referring pages, page views, clicks, timestamps, and on-site engagement data; and
• cookie identifiers, advertising identifiers, and similar tracking signals generated through the Site.

You are not legally required to provide personal data to browse the Site, but if you do not provide the information requested in an enquiry or booking flow, we may not be able to respond properly or assess whether an introduction is appropriate.

We may use your personal data to:

• respond to enquiries, messages, and call requests;
• understand your objectives and decide whether our services or an introduction may be relevant;
• make introductions to vetted providers, operators, or partners where you ask us to progress matters;
• operate, secure, troubleshoot, and improve the Site and its user experience;
• measure campaign performance, understand traffic sources, and refine our marketing;
• maintain records, prevent misuse, and comply with legal or regulatory obligations; and
• protect our business, users, and professional advisers in the event of complaints, disputes, or investigations.

Depending on the context, we rely on one or more of the following lawful bases under UK data protection law:

• Legitimate interests to operate Shaded Canvas, answer enquiries, assess potential fit, improve the Site, measure campaign effectiveness, and protect our business from misuse or risk.
• Steps at your request before entering a relationship, such as where you ask us to speak with you or explore a possible introduction.
• Legal obligations where we need to keep records, respond to lawful requests, or satisfy other legal duties.
• Consent where that is the appropriate basis, including where cookie or direct marketing rules require it.

The current Site uses cookies and similar technologies for analytics, site improvement, and marketing measurement. These may be provided directly by us or by third parties.

Based on the current codebase, these tools include Google Analytics, Meta Pixel, Reddit Pixel, Microsoft Clarity, and the LinkedIn Insight Tag. We also use contact and enquiry tools such as EmailJS, and some pages link out to third-party scheduling services for call booking.

These technologies may collect information such as device data, browser data, page views, referral sources, clicks, session activity, and audience or campaign attribution data. You can usually control cookies through your browser or device settings, although some site functionality may be affected if you disable them.

We may share personal data with:

• service providers who help us run the Site or our enquiry flows, including providers involved in hosting, analytics, advertising, call booking, contact handling, and professional support;
• vetted providers, operators, developers, or partners where you ask us to make an introduction or where progressing the discussion reasonably requires it;
• accountants, lawyers, insurers, or other professional advisers where necessary for business, legal, or compliance purposes; and
• regulators, courts, law enforcement bodies, or other third parties where disclosure is required or reasonably necessary to protect legal rights.

Once you begin dealing directly with a third-party provider, that provider will usually act under its own privacy notice and legal terms as well.

Some of the tools, providers, or partners we use may process data outside the UK. Where that happens, we aim to use appropriate contractual, operational, or legal safeguards for the transfer.

We keep personal data for as long as reasonably necessary for the purpose for which it was collected, including to respond to enquiries, keep relationship records, manage introductions, resolve disputes, and comply with legal or regulatory obligations.

If we no longer need personal data for those purposes, we will delete it, anonymise it, or securely archive it as appropriate.

Depending on the circumstances, you may have the right to ask for access to your personal data, correction of inaccurate data, erasure, restriction, objection, and portability. Where we rely on consent, you can withdraw that consent at any time.

To exercise your rights or ask a privacy question, email [email protected]. You can also call +44 (0) 737 8609 143.

If you are unhappy with how your personal data is handled, you also have the right to complain to the Information Commissioner's Office (ICO) in the UK.

We may update this policy from time to time. The latest version will always appear on this page with the updated date shown above.